Food flavorings and colorings

"Food flavoring is an additive introduced into a food product to improve its taste and aroma"

The composition of the flavor may include standard traditional food raw materials and food additives approved by the Department of State Sanitary and Epidemiological Supervision of the Ministry of Health of the Russian Federation.

The decisive factor determining whether the product will be in demand by the consumer is the first impression from the sensory perception of the product, especially from the taste sensations. Form its flavors and affect the production and quality of products.

Smell and taste are of particular importance for food products, they create the "flavor of the food product", so flavors are very important for the modern food industry.

Under the influence of advertising, the consumer makes an impulse purchase of the product he likes. But whether he will make a subsequent purchase depends on the taste and aromatic qualities of the product. By giving flavor, enhancing or softening the taste, aromatic substances increase the consumer qualities of the product and are strategically important ingredients, without which no food product can do.